IMS 392: Content Marketing
Content marketing is a profession, a central marketing strategy in contemporary business. Students acquire proficiency in the creation and distribution of digital media (e.g., blogs, videos, social media posts) to promote brand interest and awareness while providing value to users.
Skills:
Digital content creation
Content strategy
Social media marketing
SEO
Analytics & performance measurement
Audience analysis
Brand storytelling
Creative problem solving
IMS 413: User Experience Research
Coursework focused on UX research methods, including usability testing, surveys, user interviews, and data analysis. Developed skills in identifying user needs, evaluating digital products, and applying research findings to improve design and user experience. I created an interactive prototype for my app, and to the right are some of my favorite screens from it.
Skills:
Usability Testing
User Interviews & Surveys
Data Analysis & Synthesis
Human-Centered Design Thinking
Research Reporting & Presentation
